Filming day estimate: 90 min total filming + b-roll Editor stack: CapCut Pro ($7.99/mo) + Opus Clip ($19/mo) = no professional editor needed Aspect priority: vertical 9:16 first (IG/TikTok/Reels), then horizontal 16:9 for LinkedIn cuts
Used in: May 27 email to 300 patients Setting: desk, phone in hand, natural light Aspect: 9:16 (vertical)
Hey [first name] — Brian here, filmed this for you in Atlanta this morning.
(no editing — straight cut)
Quick demo of what I told you about Tuesday: PostureVision scan. Watch this.
(hold phone, do the scan live, ~60 sec, narrating only what's necessary as the four numbers appear)
...there we go. Alignment 82, Curvature 76, Stability 88, Poise 81. And here's the routine it built for me, today.
(brief — 2 sec on routine screen)
Three things I want you to know.
One. The measurement is real. We validated against clinical exam — clinical bands match published biomechanical ranges.
Two. The routine adapts daily. If your scan shifts, the routine shifts.
Three. For the first 30 Foundation Cohort patients, the lock-in price is $9.99 a month. For life. No raises, no expiry. I'll explain why in Thursday's email.
Watch the video. Reply if anything's unclear. June 1 is coming fast.
— Brian.
Editing: none. Raw cut. The unfiltered nature is the point. Maybe one fade-to-black at the end.
Used in: investor pitches, landing page hero, PV brand voice content Setting: sitting, looking into camera, neutral background (a wall or window) Aspect: 9:16 + 16:9 (record landscape, Opus Clip auto-cuts to vertical)
Posture is the last vital sign without a number.
(beat)
Heart rate has a number. Sleep has a number. Posture still gets a clinician's eyeball assessment — the same way it's been done since 1985.
(transition)
I built PostureVision because I got tired of telling patients "your alignment shifted a little" instead of "your alignment shifted 8 degrees, here's the routine that will move it back."
(beat)
60 seconds. Phone camera. Four numbers. One Poise score. That's it.
Posture became measurable.
Editing: CapCut auto-captions, light color correction, no transitions between beats. Let the silences breathe.
Used in: top-of-funnel hook reel, IG Story, landing page background loop Setting: mirror or window light, full body in frame Aspect: 9:16
No script. Just film yourself doing a normal daily scan:
Capture from a tripod or stable surface, third person. You should be in frame doing the scan. Show the natural moment of seeing your number.
Editing: Opus Clip will auto-add captions like "What 60 seconds looks like" and "Poise score: 81". Let the AI do the work. Total post-production: 5 minutes.
Background: Your top IG post hit 48,011 views. The engine flagged 3 follow-up angles ranked by predicted virality. Filming all 3 in one session.
Hook: "Most posture advice is wrong. Here's why." Payoff: "It's not about pulling your shoulders back. It's about where your skull sits on top of your spine."
Voiceover: "Your head weighs 10 to 12 pounds. For every inch it drifts forward of your shoulders, the muscles at the base of your skull work twice as hard. Chronic tension there restricts blood flow to your brain. Less oxygen. More fog. The pattern is measurable. The fix is measurable. Stop guessing — measure it."
Script: "Quick one. The 'sit up straight' advice your mom gave you? Actually backwards. The correction has to start at your pelvis, not your shoulders. Two-minute routine in the app. Done."
Editing: Opus Clip for all 3. Add captions, dynamic zoom-ins on key words, maybe a beat drop.
Used in: Foundation Cohort Touch 4 (June 1 launch day email), landing page testimonial
Setting: patient's own home OR your clinic exam room
Aspect: 9:16 + 16:9
Requires: signed patient consent form (you have a template in Code/repos/doctorhutcheson/)
If you can grab a willing patient on camera (with consent):
60 seconds of authentic patient voice beats any script you could write.
Editing: CapCut, light cut to remove ums and pauses, captions auto-generated.
Useful background footage for any future investor deck or partnership pitch:
Use this footage as fill for any future content where talking-head alone feels static.
You do not need a professional editor. Pay for both of these instead — total $27/mo:
When you'd use each:
When you'd hire a pro editor:
For everything else this year — CapCut + Opus Clip is the answer.
When you've filmed Priorities 1–4, that's a week's worth of content + the Foundation Cohort touch + brand video forever. Worth 90 min of your time today.