5 videos · one outfit · one morning · ~3–4 hour filming block · daylight 10 AM – 1 PM ideal
Goal of this page: everything you need to walk into the boardroom and shoot 5 videos back-to-back without thinking. Wardrobe, camera position, mood, script — all here. Hit each video's checkbox as you nail the take.
📦 Pack list (bring tonight)
iPhone 14+ charged (or whatever phone has the best camera)
$30 phone tripod with Bluetooth remote
Lavalier mic (Rode Wireless Go II ideal — $50 amazon if you don't have one)
One crisp navy button-down (no tie, no white coat — the white coat reads "clinician" — we want "founder")
Backup outfit: cream/oatmeal button-down in case lighting reads weird with navy
This page open on your laptop or printed
Optional: a single brand prop — a notebook, a coffee mug, your phone with the app open for cutaways
📍 Boardroom setup (before you sit down)
Light: sit so a window is 45° behind your camera, not behind you. If it's behind you, you become a silhouette. If 45°, you get soft natural rim light.
Camera height: exactly eye-level. Tripod up high enough that the phone is at your eye line. Looking down or up makes everything weird.
Camera distance: 5–6 feet away. Close enough for intimacy, far enough that you don't fish-eye distort.
Background: boardroom table on the diagonal (45°) behind you. Bookshelves or skyline behind that. Avoid distracting logos or clutter in frame.
Audio: clip the lav mic 6 inches below your collar, inside the shirt so the wire doesn't show. Test record 5 sec and play back.
Phone settings: 4K 60fps. Slow-mo OFF. Cinematic mode OFF. Just standard video. Lock exposure on your face by tap-and-hold.
🎬 Shoot order (do them in this sequence for energy management)
4 hours total. Start with the highest-energy / most emotional video while you're fresh. End with the rapid-fire one when fatigue sets in.
10:00 AM — Video 1: Founder Origin Story (highest stakes, do while sharpest)
10:30 AM — Video 2: Welcome from Dr. H
11:00 AM — short break, coffee, re-light if needed
11:15 AM — Video 3: How PostureVision® Helps With Your Pain
11:45 AM — Video 4: Science Behind Your Posture Score (needs whiteboard cutaway)
12:30 PM — lunch / stretch
1:30 PM — Video 5: Posture Myths — Debunked (rapid-fire, lower energy fine)
🎥 The 5 videos
1 Founder Origin Story ⭐ landing-page hero + investor
Duration
60 sec
Wardrobe
Navy button-down · no tie · no coat
Framing
Medium close-up (chest up) · eye-level
Background
Boardroom diagonal 45°
Mood
Steady · unhurried · slightly intense
Pacing
Slow. Let silences breathe.
Say this
"Posture is the last vital sign without a number. (beat) Heart rate has a number. Sleep has a number. Posture still gets a clinician's eyeball assessment — same way it's been done since 1985. (beat) I built PostureVision® because I got tired of telling patients 'your alignment shifted a little' instead of 'your alignment shifted 8 degrees, here's the routine that will move it back.' (beat) 60 seconds. Phone camera. Four numbers. One Poise score. Posture became measurable."
Direction: Look just slightly off-camera (like you're explaining to one person across the table). Don't smile until the last line — "Posture became measurable" is the smile beat.
2 Welcome from Dr. H
Duration
45 sec
Wardrobe
Same navy button-down
Framing
Slightly closer · head + upper chest
Background
Reposition boardroom slightly
Mood
Generous · welcoming · present
Pacing
Warmer + slightly faster than V1
Say this
"Hi, I'm Dr. H — and I'm so glad you're here. I built PostureVision® because I was tired of watching patients suffer with pain that was actually fixable, if only they could see what their body was doing. That's what this app does. It sees what you can't, and gives you a clear, personal path forward. Take your first scan today — and let's get you moving better, feeling better, and living without that nagging ache."
Direction: Smile early. Look directly into the lens for the "I'm so glad you're here" line. Eye contact is the whole point of this one.
3 How PostureVision® Helps With Your Pain
Duration
60 sec
Wardrobe
Same navy button-down
Framing
Medium close-up · direct address
Background
Boardroom or against window for variation
Mood
Authoritative but warm
Pacing
Steady, confident
Say this
"If your neck aches by 3 PM, or your lower back screams every morning, I want you to know: it's not in your head, and it's not because you're broken. 80% of the pain I see in clinic traces back to one thing — posture patterns your body learned without you noticing. PostureVision® spots those patterns in a 30-second scan, then gives you the exact 3 corrective moves to undo them. Real relief. No guessing."
Direction: Lean forward slightly on "I want you to know." This line is the pivot — viewer needs to feel SEEN by you.
4 Science Behind Your Posture Score Animated graphics added in post by Christiane
Duration
60–90 sec
Wardrobe
Navy + optional white coat cutaway
Framing
Medium close-up + whiteboard cutaway shot
Background
Boardroom; B-roll at whiteboard with you sketching 14 landmarks
Mood
Confident technical authority
Pacing
Slower — viewer absorbing numbers
Say this
"When you scan, PostureVision® is measuring 14 anatomical landmarks across your body — the same ones we use in clinic — and comparing them against a database of over 200,000 posture profiles. Your score isn't a vanity metric. It's a clinically grounded snapshot of where your alignment sits relative to optimal — and where the leverage points for relief actually are. That's why the corrective moves we give you work."
Direction: If you have a whiteboard, film a 30-second cutaway sketching 14 landmark dots on a stick-figure body. Christiane will edit it in over "the same ones we use in clinic."
5 Posture Myths — Debunked
Duration
60 sec rapid-fire
Wardrobe
Same navy button-down
Framing
Medium close-up · intense eye contact
Background
Boardroom
Mood
Direct · myth-buster · fast
Pacing
~25% faster than other videos
Say this
"Three things you've been told about your pain that aren't true. (beat) Myth one: 'I have bad posture because I'm lazy.' False — it's usually muscle memory, and it's fixable. (beat) Myth two: 'Once you have back pain, it's forever.' Also false — 70% of chronic cases resolve with targeted corrective work. (beat) Myth three: 'You need an MRI to know what's wrong.' Nope. A 30-second scan often tells us more about what's driving your pain than imaging does. (beat) You're not stuck. You just need the right tools."
Direction: Pick a different micro-expression for each myth — eyebrow raise on #1, slow head-shake on #2, dismissive hand wave on #3. Don't smile until the final line.
📈 Sticky progress
0 of 5 filmed
🎬 After filming
Back up immediately. AirDrop or cable-transfer all clips to laptop within 2 hours of wrap. Don't leave them on the phone alone.
Upload to Google Drive folder named PV-Atlanta-2026-05-19-RAW. Send Christiane the share link.
Christiane runs Opus Clip on each raw take → 5–10 short cuts per video.
Christiane hands off A1 + A3 (Founder Origin + Member Stories when filmed) to the Upwork documentary editor for polished 60-sec landing cuts.
Everything else: Christiane edits in CapCut Pro. Captions in gold/teal brand colors, no flashy transitions.
🆘 If something goes wrong
Lighting weird: move closer to the window. Natural light beats any ring light.
Audio sounds tinny: reposition lav mic — 6 inches below collar, not too close to fabric rustling.
Phone overheats: let it cool 10 min. Don't film in direct sun on the phone.
You forget a line: just keep rolling. CapCut auto-cuts on silence. Multiple takes per script is fine.
You hate the takes: film one more round at 1:30 PM after lunch. You'll be different.